Nissan using online marketing to raise LEAF awareness

The times they are a changing, and the “web 2.0” age includes a different approach to marketing. Hence it should not be a surprise that Nissan is using avenues like YouTube and Twitter in marketing the LEAF vehicle. See “Some Nissan LEAF questions answered” for earlier coverage of how Nissan is using Twitter as a channel to collect and answer frequently asked questions.

More recently they have begun posting online video some of which is appearing on sites like YouTube.

Nissan LEAF – Electric Vehicle Battery: This one in the series focuses on the LEAF battery. (posted on the youtube account “nissanusanews”)

Other videos are posted by other accounts but are using media provided by Nissan.

Nissan unveils all-electric Leaf car

Nissan LEAF Everyday Use

New Nissan LEAF EV 2010 – Zero-Emission Car

New Nissan LEAF 2010 Global Reveal

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For more info:

Nissan USA LEAF home page

Nissan Builds Viral Excitement for Leaf Electric Car

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About David Herron

David Herron is a writer and software engineer living in Silicon Valley. He primarily writes about electric vehicles, clean energy systems, climate change, peak oil and related issues. When not writing he indulges in software projects and is sometimes employed as a software engineer. David has written for sites like PlugInCars and TorqueNews, and worked for companies like Sun Microsystems and Yahoo.