Renault Z.E. launch delayed in Australia due to Better Place delays and stumbles

Some recent news about Renault and Better Place Australia is reinforcing my kooky theory that Renault is distancing itself from Better Place.  Specifically, several news reports are circulating that Renault is indefinitely delaying the Australian launch of the Fluence Z.E. sedan.  Why?  Better Place has yet to build the required battery swap station infrastructure in Australia.

Electric vehicle charging station guide
Better Place is currently struggling, the company’s backers are threatening to pull out, the CEO/Founder has been fired, etc.  Hence it should not be a surprise to learn that, according to Renault, partner Better Place is not on track with its promise to establish a broad and practical battery swapping network in Australia. Therefore, Renault is putting a hold on the launch of the Fluence Z.E. in Australia until Better Place catches up.  This might take until the end of 2013 or some time in 2014.
Another part of this story is that Better Place’s new CEO is under orders from the Israel Corp (B.P.’s main backer) to rewrite the business plan.  As of late November the business plan was to back away from making car sales, and instead focus on infrastructure operation.  I haven’t checked for news since then.
That means while there has been an expectation that Better Place will buy 100,000 EV’s from Renault by 2016, the details of that plan appears to be in question.  I expect Renault and Better Place are renegotiating their agreements as part of the business plan rewrite process.
The Australian site, CarAdvice.com.au, reports that in June 2011 the plan had been for Better Place and Renault to start making limited sales in Q2 2012 in Canberra.  As we see in the statement below, Better Place spokesperson Felicity Glennie-Holmes is blaming the delays in Australia on infrastructure rollout delays in other countries.   By this reckoning, this is simply a delay of their Australian rollout because of delays elsewhere, and the 2013-14 time-frame is simply a result of those delays.

Better Place spokeswoman Felicity Glennie-Holmes provided this lengthy statement:

“We always said that the launch of the switch infrastructure in Australia would be 12 to 18 months behind our other markets.”

“When we originally talked about switch networks around the world we had an ambitious plan.  We’ve gone live in both Israel and Denmark and we have national coverage in both of those countries, but those deployments happened a little later than we anticipated, and so therefore the Australian deployment will also be a little later.  With any new technology there are always unexpected things that come up.”

“Whether that’s in technology and software development or whether it’s in actual deployment or site acquisition, introducing a whole new way of driving to the world isn’t something that can be done overnight, so I think what we’ve experienced is the natural process of implementing a completely new system into different countries.”

“We’ve been doing some really detailed network planning, so we’ve mapped and analyzed most of the driver experiences in the major metropolitan areas.  We’ll first deploy in Canberra and progressively rollout across the rest of the country.”

Sources: InsideEVs.com, CarAdvice.com.au,

About David Herron

David Herron is a writer and software engineer living in Silicon Valley. He primarily writes about electric vehicles, clean energy systems, climate change, peak oil and related issues. When not writing he indulges in software projects and is sometimes employed as a software engineer. David has written for sites like PlugInCars and TorqueNews, and worked for companies like Sun Microsystems and Yahoo.

About David Herron

David Herron is a writer and software engineer living in Silicon Valley. He primarily writes about electric vehicles, clean energy systems, climate change, peak oil and related issues. When not writing he indulges in software projects and is sometimes employed as a software engineer. David has written for sites like PlugInCars and TorqueNews, and worked for companies like Sun Microsystems and Yahoo.

Leave a Reply